About Routiq
Your patients didn't leave.
They just didn't hear from you.
Every clinic we've worked with markets “multiple sessions needed.” Almost none of them have a system to make sure patients actually come back for them.
What We Found
The treatment journey doesn't end at checkout.
But for most clinics, that's exactly where the follow-up stops.
We looked at real patient records. Not surveys, not industry reports. Actual booking data from clinics like yours. What we found was simple but nobody was talking about it: a huge number of patients visit once and never return. Not because they weren't happy with the care. Because life got in the way and nobody reached out at the right moment.
There's a window after each visit where a well-timed, personalised message brings them back. After that window closes, most are gone for good. Every clinic knows “consistency is key” and “results take multiple sessions.” But almost none have a system that actually protects the rebooking. That's what we built.
Our Approach
Behavioural science, not just software.
Understanding why patients do what they do matters more than any feature list.
Generic “we miss you” texts get ignored. Every message Routiq sends is personalised to the patient, grounded in their treatment history and built on proven psychology.
Every treatment type has an optimal return window. Routiq learns it from your data and reaches out before patients even think about rebooking. Timing is everything.
Which patients came back, which messages resonated, what's actually driving rebookings. Clear visibility, per treatment type, per practitioner.
The Founder
Built by someone who gets how clinics actually work.
I trained in economics, but I've spent the last few years obsessed with one question: why do patients who genuinely need care stop coming back? I went deep into behavioural science, from Kahneman to Cialdini to Shotton, trying to understand how people actually make decisions about their health. Not how we think they do. How they actually do.
Then I tested what I'd learned against real clinic data. Across physio, chiro, podiatry, psychology, and cosmetic clinics, the same patterns kept showing up. There are specific moments in the patient journey where people drift, and at each one, there's a window where the right nudge brings them back.
That's what Routiq is. Not another piece of software promising to “streamline your operations.” It's behavioural science applied to the patient journey, so you can spend your time doing what you actually trained for, and your patients get the continuity of care they deserve.
Get Started
Your best patients are waiting to hear from you.
Routiq connects to your clinic software and starts identifying patients who should be rebooking. No contracts, no credit card. Just patients coming back for the care they need.
Start Free Trial